Jamie Paterson
Founder & Managing Director
Jamie has over two decades of experience running businesses in the UK and US. A passionate sportsman and marathon runner, he got back on a bike in his early 40s and is now making up for lost time on two-wheels.
Rob Penn
Director & Brand Ambassador
Rob Penn has ridden a bicycle most days of his adult life. In his late 20s, he gave up a career as a solicitor and cycled around the world. He is the author of It’s All about the Bike: the Pursuit of Happiness on Two Wheels (Penguin), a Sunday Times best-seller which has been translated into 11 languages.
Thomas Richards
Business Manager
An avid cyclist and traveller, Thomas has spent the last decade working in the travel sector and specialising in sports travel. Thomas’ main focus is developing bikecation to ensure it goes from strength to strength as well as ensuring the company's sales and operations run smoothly and efficiently.